Head of Integrated Content Production

DDB Sydney

May 2015 - Present


Executive Producer

Freelance NYC

May 2014 – April 2015


Senior Broadcast/Integrated Producer

Clemenger BBDO

July 2004 – December 2013 (9 years 6 months) Melbourne, Australia

- 2IC (2nd in charge) support to Head of Production.
- Executive Producer on integrated productions 
- Support Creative management team (work closely with Creative Chairman; Executive Creative Director; Creative Directors, Creatives to achieve ultimate quality for execution ) 
- Develop / manage project infrastructure, budgets and schedules 
- Manage project from inception to final output. 
- Manage million dollar plus productions; maximise efficiencies
- Provide cost controlling reports where required
- Develop and maintain Senior Client relationships
- Manage shoots, experiential activity, integrated productions, content creation
- Manage interdisciplinary teams
- Broadcast production - Television, Film, Radio
- Problem solving with internal & external production partners.
- Providing solutions, efficiencies to Client and Creatives
- Negotiations with Client, Production partners, Celebrity/non celebrity talent agents etc.
- Management of all legal requirements relating to projects. e.g: Contracts between partners/institutions,    bespoke celebrity talent contracts, artist agreements, non disclosure agreements etc..
- Develop and manage Risk Register on integrated campaigns
- Mentor team
- Management/supervision of development of internal resource blog
- Conduct Client inductions for production.
- Management of department in Head of Production's absence

  • Discuss and review incoming briefs with Creative & Account Service Team
  • Allocation of jobs and management of overall workflow
  • Oversee team and problem solve 


CLIENTS - CUB (SAB Miller); MARS Pty Ltd; Tata Global Beverages; Fonterra Pty Ltd; Mercedes Benz; National Australia Bank; Guide Dogs Australia; SCA Australasia Pty Ltd; Sensis Pty Ltd; Dulux Pty Ltd; Fonterra Pty Ltd; BUPA Health Pty Ltd; Pacific Brands; MLC; National Gallery of Victoria; Transport Accident Commission.


Craft Category Judge

February 2013  Sydney , Australia


Committee Member
Melbourne Advertising and Design Club

April 2005 – March 2007 (2 years) Melbourne , Australia


Freelance Producer
FCB Advertising

August 2003 – May 2004 (10 months) Melbourne, Australia


Freelance Producer
Singleton Ogilvy & Mather

December 2003 – April 2004 (5 months) Melbourne, Australia


George Patterson Bates

July 2000 – June 2003 (3 years) Melbourne, Australia


McCann Erickson

January 1997 – December 1999 (3 years) Brisbane, Australia